Frequently Asked Questions
Most frequent questions and answers
Today almost EVERYONE does research online before making a purchase. People make judgements of your business based on you website….
Do you have one?
Does it look professional and modern? Does it represent your business well?
At the very minimum, having a website where people can find your contact info, your location, your hours, and a little bit about your business and what you offer goes a long way to showing that you are a serious and professional business.
Having a Facebook business page is also a great idea and a way to engage your current and/or potential customers BUT when you are searching for services where do you typically turn? Facebook? Or Google?
Yes, some people use Facebook to get suggestions and recommendations, but the majority of people will do an internet search.
Think of your website as the digital front door to your business. If you don’t have a door, people will be finding your competitors instead of you!
We’ve all been to a website that looks out of date and/or been frustrated by a site that we can’t navigate properly on our phones.
What is harder to detect are the ‘behind the scenes’ things that the search engines see and use to rank your site in search results.
Google doesn’t have eyes that see your site. They don’t know if you have amazing photos or your site looks beautiful and has awesome animation or effects. While these features are still important, what the search engines can ‘see’ is the code behind your site.
Building your site with a proper foundation, ensuring that it loads quickly and that it is bringing value to others are a few key things that are MUCH harder to detect at first glance.
We offer a free online presence report that will dive into not only these finer details of your website, but also look at your reviews, your listings and your SEO scores.
Want to know how your business is looking ‘online’?
Contact us here to get a free personalized report along with at least 3 recommendations or suggestions that you can implement to improve your results.
SEO or Search Engine Optimization is a way to get more traffic to your website by increasing the authority or ‘street cred’ in the eyes of Google (and other search engines).
While no one knows the exact algorithm used AND the algorithm is always changing, there are many key things that can be done to improve the ranking of your site.
When you do a search for something online, how often do you go to the 4th or 5th page of search results?
Good SEO will improve your site ranking and get more eyeballs on your unique offering and/or service proposition.
First, no one should promise you a #1 ranking. The search engines are constantly changing the way they determine rankings and no one knows the exact formula to make this happen.
PinPoint Local has over a decade of experience providing local search engine optimization services for small businesses. We don’t know the exact algorithms either, but we do know from experience which tasks and activities typically provide the best results.
On top of that, we are a local small business too, just like you! We live and work right here in West Niagara and love to see our community thrive.
Helping other businesses to improve their online presence is a win-win for everyone – more business for you, use of local products and services for the community (less driving, which saves time and $ and the environment) and growing our local economy .
There are MANY options out there today to DIY your website.
It is tempting to DIY, especially when you are starting out. Or you get a friend or family member to do it for you.
While this can work, we have heard many stories about how this has cost people more in the long run.
All PinPoint Local websites are built to work well on mobile devices, they are fast and provide your business with a modern and professional presence. They are also SEO ready, so once the site is up and running you can get going with SEO as soon as you are ready!
We have a GREAT starter package that can get you ‘on the map’ and provides you with a path to upgrade when you are ready.
Contact us today to find out more!